Digitizing emotional connections to brands

Posted in Brand Building, Privacy Control by with 1 Comment

Jan2009 16
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Have just been alerted to an article by Eric Kogelschatz from Boston called “The Convergence of Cognitive Neuroscience and Marketing”. It gives wonderful insights and illustrations on the emotional connections to brands and poises the question of whether marketing is art or science? For me, it is in understanding the mindsets and connection points and [...]

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Bridging the Great Media Divide

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by with 3 Comments

Jan2009 14
Petronas Towers, Kuala Lumpur

I started 2009 standing at the base of the Petronas Towers in Kuala Lumpur, Malaysia – the now second largest building in the world – admiring the magnificence of modern architecture rising 452m from the ground like two enormous steel stalagmites. Yet it was the Skybridge linking the two towers together that ultimately captivated my [...]

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The best in Digital Advertising 2008

Posted in Advertising Technology, Brand Building, Creativity, Cross-channel by with No Comments

Nov2008 13
Eyeblaster Awards 2008

The world is in eager anticipation of change-afoot following the recent US Presidential election, but meanwhile New York had another trick up its sleeve. The Eyeblaster Awards 2008 last week celebrated the very best in digital advertising, and this year there was more than a couple of show stoppers, as U Talk Marketing highlighted, “breakthrough [...]

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Hilarious Ogilvy Song

Posted in Brand Building, TV / Web TV / IPTV by with 1 Comment

Nov2008 05
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This is why YouTube was invented… so media darlings could become Karaoke queens. Am sure David Ogilvy is thinking “what have I created?” as he looks at his Frankenstein-baby… [youtube=http://www.youtube.com/watch?v=EYnSGfcRJf0] Want automatic updates? Subscribe to my RSS feed or Get E-mail Updates.

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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