Why Internet advertising will not fail

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, Print / eInk, RFID (Radio Frequency ID), TV / Web TV / IPTV, Technology Infrastructure, Web 3.0 by deandonaldson with 7 Comments

Mar2009 26

So seems as the near 600 comments in response to Eric Clemons, Why Advertising Is Failing On The Internet on TechCrunch this week is striking a few chords with some and ruffling a few feathers with others. I find both hardly suprising, yet it just amazes me how anyone is giving this article any credit [...]

READ MORE »

Eyeblaster set for effective engagement of email users

Posted in Brand Building, Creativity by deandonaldson with 2 Comments

Feb2009 05
Windows Live Mail

People are creatures of habit. The majority of what we do online is hang around our favourite news, entertainment and social networks – and communication is by far the largest part of our daily internet usage. Our comfort sites make up 60% of our usage, and physically ‘browsing’ and exploring the web is actually less [...]

READ MORE »

Banner Ad R.I.P.?

Posted in Brand Building, Creativity, Measurement by deandonaldson with 1 Comment

Feb2009 03
Spacer

Just seen a comment on the Conspiracy forum saying “banner ads are dead” and we need to find new revenue models for publishers. I agree we must continue to find new models but equally it is not so much banner ads that are dead, it is how we have considered advertising that is dying. Look [...]

READ MORE »

‘Location, location, location!’ should become the cry of digital brand marketers

Posted in Brand Building, Measurement by deandonaldson with 2 Comments

Jan2009 28
Not everyone will recreate Las Vegas online

Just read an article by Jeff Weitzman entitled “Tune up engagement marketing” on Adotas. This has to be one of the most intelligent synopsises of the digital advertising space I have read in a long time. Engagement is better thought of as a cycle, a series of touchpoints designed to create engagement with a brand [...]

READ MORE »

Page 2 of 612345...Last »
Keep Informed

As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

If you would like my speaking resume, you'll find it here.

Keep in contact 
Connect with me on LinkedIn or follow what I'm thinking
on Twitter. Know where I am on Trip-It or even FourSquare.
In fact, find me on any of these social networks:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
Keep updated I know checking web sites is so last century,
so why not subscribe to my RSS feed instead?

Or if you prefer, you can get instant e-mail updates.