TV & Online: Convergence or Collision?

Posted in Brand Building, Cross-channel, Direct Response, Future Projections, Measurement, TV / Web TV / IPTV by with No Comments

Nov2011 30

In the digital tech space, we’re already seeing radical changes in television as it begins to converge more and more with the online world. Think about the massive transformation that TV has already gone through – starting with the humble video recorder to the range of connected satellite / cables boxes and gaming consoles – [...]

READ MORE »

Online Display: The demise of Click, the rise of Dwell

Posted in 2 - Current Practice, Advertising Technology, Brand Building, Measurement by with 1 Comment

Aug2009 14
Spacer

“Online Display: The demise of Click, the rise of Dwell” is a study into measuring the intrinsic value of online display media and investigation to the nature of advertising and consumer engagement in general. The document is based around a calculated argument for shifting away from historic response-based metrics into a more natural measurement of consumer stimulation.

READ MORE »

BadMen – mature thinking needed in Digital Advertising

Posted in 2 - Current Practice, Brand Building, Creativity, Cross-channel, Measurement, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by with 6 Comments

May2009 22
Spacer

The last 24 hours I have been presenting some new global data findings to various members of the industry press; namely do people “see” and “like” ads online – and is there a way of measuring this in better ways then the archaic concept of ‘click thru’ in relation to display advertising. I mentioned that [...]

READ MORE »

Spend quality time with your target audience

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel by with No Comments

Apr2009 27
Spacer

Discussions around Digital Advertising from iMedia’s Branding Summit in San Diego, September. Looking at innovation, adpation and how to get there. Subscribe to my RSS feed  |  Get E-mail Updates

READ MORE »

Page 1 of 712345...Last »
Keep Informed

As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

If you would like my speaking resume, you'll find it here.

Keep in contact 
Connect with me on LinkedIn or follow what I'm thinking
on Twitter. Know where I am on Trip-It or even FourSquare.
In fact, find me on any of these social networks:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
Keep updated I know checking web sites is so last century,
so why not subscribe to my RSS feed instead?

Or if you prefer, you can get instant e-mail updates.