We prostitute brands instead of building relationships

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, International, Measurement, Privacy Control by with No Comments

Nov2012 28
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Transcribed from an interview in Germany, November 2012 about the progress of [advertising] technology and the impacts on today’s consumers. The digital industry is more often targeted for its appropriation of innovation technology than practically any other field. However, particularly in Germany this triggers particular fears and discussions – the right to consumer privacy vs [...]

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Online and TV Get Hitched

Posted in Brand Building, Cross-channel, TV / Web TV / IPTV by with No Comments

Nov2012 15
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The technology is there for online and TV advertising to converge, but are ad agencies prepared? Convergence of communication devices has been a concept discussed for nearly the last 20 years as something that will happen. But today it is a reality and guess what – it isn’t a keyboard connected to your connected TV [...]

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Advertising – Let’s Get Real(Time)

Posted in Advertising 3.0, Brand Building, Print / eInk by with No Comments

Sep2012 25
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Did you hear – Barack Obama doesn’t read newspapers anymore!? Well he reads the news, actually quite a bit, but to get his morning news fix he opts for his iPad. After all what is printed is yesterday’s news, not what just happened. Or more importantly what is happening. Even though I now subscribe to [...]

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Video Bridges the Gap Between TV and Online Advertising

Posted in Brand Building, Cross-channel, TV / Web TV / IPTV by with No Comments

Jul2012 31
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Advertising is evolving as the big screen and PC become one As more and more people are viewing video content online, the line between TV and online is beginning to blur. comScore’s recently published statistics for online video viewing and ad exposure in Europe reveals the biggest growth in video ad consumption is in the [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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