Press Contributions
Dean has been published in some of today’s top media outlets including AdAge, AdWeek, Adotas, Forbes, Bloomberg, Wall Street Journal and has even appeared on the front page of San Francisco Chronicle! A voracious Twitterer, Dean also guest writes for MediaMind’s CreativeZone as well as other blogs. Here’s a collection of clippings of authored articles or quotes.
- June 04: The Revolution Masterclass on email content
- August 2004: EA Games uses AdMonkey to build desktop Catwoman
- October 04: Warhammer 40,000: Dawn of War’s online video-streaming ads raising eyebrows
- April 2005: The Revolution masterclass on rich media in advertising
- August 05: Broadband: High-speed shift
- November 05: Moving On Up: Appointment at Eyeblaster UK
- February 07: Who needs ad formats that won’t engage users?
- June 07: The IAB Video Marketing Handbook
- November 07: iMedia UK: Measuring how we measure
- December 07: IAB member’s perspectives on video advertising
- March 08: The IAB online marketing guide
- June 08: iMedia UK: Google sees AdSense at last
- August 08: iMedia UK: For consumers’ sake, let’s drop-kick the click
- September 08: iMedia UK: The creative zone: what’s new in online display?
- September 08: iMedia US: Spend quality time with your target audience
- September 08: DM News: Eyeblaster releases cross-channel analytics tool
- September 08: Mobile Marketer: Eyeblaster helps brands, agencies track consumer behavior
- September 08: Marketing Vox: Banner Ads Influence Search Conversions; Eyeblaster Tries to Prove It
- September 08: Biz Report: Eyeblaster takes marketers beyond the last click
- October 08: Biz Report: iPerceptions: Current ad formats ineffective
- October 08: Brand Republic: Brand Building: Creaccountability *(Terrible word. Sorry, we don’t expect it to catch on)
- October 08: Media in Canada: Channel Connect helps chart the online eyeball path
- November 08: Media Watch Denmark: 4 veje til bedre online markedsføring or in English; 4 ways to improve online marketing
- December 08: iMedia UK: Channel Nike football, Emirates, HP: under the skin of the latest top creative
- December 08: IAB UK: I see, therefore I search
- January 09: San Francisco Chronicle: Obama the messiah of Madison Avenue
- February 09: iMedia UK: How digital married Obama with Pepsi
- February 09: iMedia US: The lingering value in display ads
- February 09: NMA Mobile: Third-party ad serving
- February 09: iMedia US: The display ad opportunities you’re overlooking
- March 09: Emerce Holland: Interactieve banners verleiden de consument or in English; Interactive banners tempt consumers
- April 09: Mediapost: Intel Live-Chat Banner Ads Engage End Users
- April 09: iMedia UK: The creative zone: five great new campaigns assessed
- April 09: Marketers’ Online-Ad Thinking Backward: Eyeblaster Executive
- May 09: WTPWNBC: Implantable Brain Chips and the Future of Social Communication
- May 09: Variety: Measuring success in new media
- May 09: @bmorrissey: Are designers to blame for bad Web ads?
- May 09: Deep Media: Ad Sense? Googlenomics and the Tyranny of Click-Through
- May 09: In Defense of Banners
- May 09: Missed iMedia Agency Summit? Never fear. One-Minute Match-Ups right here!
- June 09: ClickZ: Advertising’s Digital Divide
- June 09: DM News: Study says cross-channel and digital are key, but integration and measurement lag behind
- June 09: AdWeek: Digital Channels Blur the Line
- June 09: BrandWeek: Digital Channels Blur the Line
- June 09: DM News: Engagement metrics evolve beyond CTR along with Web display ad technologies
- June 09: iMedia: Warning: Cannes can make your head hurt
- July 09: DMExco: This IS the year for mobile advertising!
- July 09: MediaPost: Something to Dwell On
- July 09: Forbes: Marketers Revisit Instant-Messenger Ads
- July 09: UTalkMarketing: Marketers still see value in Instant Messenger ads
- July 09: PRWeb: New Research Shows Consumers Intentionally Engage with Online Ads
- July 09: BluHalo: Consumers ‘spend longest looking at rich media ads’
- July 09: Revolution Magazine: Video ads maximise dwell time: study
- July 09: Brand Republic: Video ads maximise dwell time: study
- July 09: iMediaConnection: How to stop worrying and love integrated
- September 09: iMediaConnection: Hot global creative unleashed: BMW, Pringles and Nissan
- November 09: Eye for Image: Why quality content isn’t free
- November 09: AdWeek: Time to Rethink Media Measurement
- November 09: NetImperative: Time to Rethink Media Measurement
- December 09: Advertising Age: Location Matters: How Ad Environments Affect Performance
- January 10: iMediaConnection: Print is up the creek, without an iPad-dle
- February 10: AdAge: Fear Not the Cookie: Traceable Ads Save Money for Consumers
- February 10: Net Imperative: Digital Minds: 60 seconds Eyeblaster’s Dean Donaldson
- March 10: AdAge: Want to See the Future of Search? Better Look East
- July 10: MediaMind: Dwelling on Entertainment and PDF











