Press Contributions

Feb2010 01

Dean has been published in some of today’s top media outlets including AdAge, AdWeek, Adotas, Forbes, Bloomberg, Wall Street Journal and has even appeared on the front page of San Francisco Chronicle! A voracious Twitterer, Dean also guest writes for MediaMind’s CreativeZone as well as other blogs. Here’s a collection of clippings of authored articles or quotes.

June 04: The Revolution Masterclass on email content
- August 2004: EA Games uses AdMonkey to build desktop Catwoman
October 04: Warhammer 40,000: Dawn of War’s online video-streaming ads raising eyebrows
- January 05: Lawton separates rich-media apps as part of broadband push
April 2005:The Revolution masterclass on rich media in advertising
- May 05: Celebrity Love Island online campaign to generate hypothetical offspring of contestants
- June 05: ITV in major ad push for new reality show
August 05: Broadband: High-speed shift
November 05: Moving On Up: Appointment at Eyeblaster UK
- December 06: MSN and Eyeblaster team up to track banner ad movements
February 07: Who needs ad formats that won’t engage users?
June 07: The IAB Video Marketing Handbook
November 07: iMedia UK: Measuring how we measure
December 07: IAB member’s perspectives on video advertising
March 08: The IAB online marketing guide
June 08: iMedia UK: Google sees AdSense at last
- July 08: IAB UK: InSkin Media claim IAB’s second Digital Innovators award
- July 08: ClickZ: Brands Embrace Online Video, But Play It Safe
August 08: iMedia UK: For consumers’ sake, let’s drop-kick the click
- August 08: Mad UK: High Definition advertising arrives online
- August 08: IAB UK: Why the world stopped clicking: adjusting to the new push marketing imperative
September 08: iMedia UK: The creative zone: what’s new in online display?
- September 08: iMedia US: Spend quality time with your target audience
- September 08: DM News: Eyeblaster releases cross-channel analytics tool
- September 08: Mobile Marketer: Eyeblaster helps brands, agencies track consumer behavior
- September 08: Marketing Vox: Banner Ads Influence Search Conversions; Eyeblaster Tries to Prove It
- September 08: Biz Report: Eyeblaster takes marketers beyond the last click
- October 08: Biz Report: iPerceptions: Current ad formats ineffective
- October 08: Brand Republic: Brand Building: Creaccountability *(Terrible word. Sorry, we don’t expect it to catch on)
- October 08: Media in Canada: Channel Connect helps chart the online eyeball path
- November 08: Media Watch Denmark: 4 veje til bedre online markedsføring or in English; 4 ways to improve online marketing
December 08: iMedia UK: Channel Nike football, Emirates, HP: under the skin of the latest top creative
December 08: IAB UK: I see, therefore I search
January 09: San Francisco Chronicle: Obama the messiah of Madison Avenue
February 09: iMedia UK: How digital married Obama with Pepsi
February 09: iMedia US: The lingering value in display ads
February 09: NMA Mobile: Third-party ad serving
February 09: iMedia US: The display ad opportunities you’re overlooking
- March 09: Emerce Holland: Interactieve banners verleiden de consument or in English; Interactive banners tempt consumers
- April 09: Mediapost: Intel Live-Chat Banner Ads Engage End Users
April 09: iMedia UK: The creative zone: five great new campaigns assessed
April 09: Marketers’ Online-Ad Thinking Backward: Eyeblaster Executive
- April 09: IAB UK Video Handbook: Targeting online video advertising
- May 09: Variety Technology: Measuring success in new media
May 09: WTPWNBC: Implantable Brain Chips and the Future of Social Communication
- May 09: Variety: Measuring success in new media
- May 09: @bmorrissey: Are designers to blame for bad Web ads?
- May 09: Deep Media: Ad Sense? Googlenomics and the Tyranny of Click-Through
- May 09: In Defense of Banners
- May 09: Missed iMedia Agency Summit? Never fear. One-Minute Match-Ups right here!
- June 09: ClickZ: Advertising’s Digital Divide
- June 09: DM News: Study says cross-channel and digital are key, but integration and measurement lag behind
- June 09: AdWeek: Digital Channels Blur the Line
- June 09: BrandWeek: Digital Channels Blur the Line
- June 09: DM News: Engagement metrics evolve beyond CTR along with Web display ad technologies
June 09: iMedia: Warning: Cannes can make your head hurt
- July 09: DMExco: This IS the year for mobile advertising!
- July 09: MediaPost: Something to Dwell On
  - July 09: Forbes: Marketers Revisit Instant-Messenger Ads
  - July 09: UTalkMarketing: Marketers still see value in Instant Messenger ads
  - July 09: PRWeb: New Research Shows Consumers Intentionally Engage with Online Ads
  - July 09: BluHalo: Consumers ‘spend longest looking at rich media ads’
  - July 09: Revolution Magazine: Video ads maximise dwell time: study
  - July 09: Brand Republic: Video ads maximise dwell time: study
July 09: iMediaConnection: How to stop worrying and love integrated
- August 09: MediaPost: ‘Harry Potter’ Pushes Creative Boundaries; Localizes
September 09: iMediaConnection: Hot global creative unleashed: BMW, Pringles and Nissan
- October 09: Campaign India: Microsoft’s Rich Media Rocks: Opportunities in rich media
November 09: Eye for Image: Why quality content isn’t free
November 09: AdWeek: Time to Rethink Media Measurement
November 09: NetImperative: Time to Rethink Media Measurement
December 09: Advertising Age: Location Matters: How Ad Environments Affect Performance
- December 09: The Roxburgh Agency: Size, Shape Don’t Matter with Online Ads
January 10: iMediaConnection: Print is up the creek, without an iPad-dle
February 10: AdAge: Fear Not the Cookie: Traceable Ads Save Money for Consumers
February 10: Net Imperative: Digital Minds: 60 seconds Eyeblaster’s Dean Donaldson
- March 10: iMediaConnection: Refocusing the blurring lines of media
March 10: AdAge: Want to See the Future of Search? Better Look East
- March 10: InventorSpot: Korea’s Naver & Daum Build Better ‘Search’ Mousetraps Than Google?
  - March 10: Microsoft Advertising: Online measures of brand engagement: dwell times hold the key to success and PDF
  - March 10: Microsoft Advertising: Measuring online advertising effectiveness: Being Greater with Data and PDF
- April 10: AOP: Microsoft Advertising study says dwell is best measure for digital branding
- June 10: Adotas: MediaMind: From Eyeblaster to Nervous System
- June 10: The Flack: Internet Week NY: A Digital Feast
July 10: MediaMind: Dwelling on Entertainment and PDF
- July 10: UltimateCoupons: Entertainment Websites Reach 99.6% of Online Users
- August 10: Bloomberg Businessweek: ASq: Microsoft, Yahoo Let Users Choose Ads
  - August 10: Portada @ IAB Conecta – México 2010: Presentación de Latam Project
- September 10: MediaPost: Could RFID Become The Mobile Browser Cookie?
- September 10: MediaPost: Why Advertising’s Future Might Be Too Futuristic For Advertisers
- October 10: iMedia: Four Hours with Vendors CAN Be Worth a Brand’s Time
- October 10: WTPWNBC: Could RFID Become The Mobile Browser Cookie?
- October 10: AdExchanger: The Mobile Cookie
- November 10: The Strategy Web: The World after Advertising & The Internet of Things
- February 11: MediaPost: Display Ads Get Lift From Google, Mixpo, MediaMind
- March 11: Dean Donaldson fue todo un New Media Rock Star en OMExpo 2011
- March 11: iMedia: How MediaMind is changing metrics for the better
April 11: AdAge: Why Ads in Mobile Apps Have a Promising Future
November 11: Internet World Business: Apps verändern alles? (Apps will change everything) and in English
November 11: StrategyWeb: TV & Online: Convergence or Collision?
- December 11: iMediaConnection: The changing face of TV and digital media
- December 11: Publicidad Blog: Marketing Digital – Vídeo / MediaMind analiza el presente y futuro de la televisión ante su convergencia hacia el mundo digital and in English
- December 11: El programa de la publicidad: En 2015 cerca del 50% de usuarios de Internet verán la tv a través de conexiones online and in English
January 12: iMediaConnection: The 10 hottest media trends for 2012
- January 12: IAB Mexico: La nueva televisión: gigante, interactiva e inteligente, y leerá las emociones (Comunicado de prensa Mediamind)
- January 12: Administradores Brazil: Nova TV vai interpretar emoções e expressões faciais dos telespectadores, diz especialista
- January 12: AdLatina Argentina: El futuro de la televisión
- January 12: Total Medios Argentina: Nueva TV: gigante, interactiva, inteligente, y leerá las emociones
- January 12: TPA Brazil: Novos televisores poderão ler as emoções dos telespectadores
- January 12: IAB Brazil: A nova TV vai ler as emoções dos telespectadores
- January 12: Zapping Latam Chile: La nueva televisión: gigante, interactiva e inteligente, y leerá las emociones
- January 12: IAB Chile: La nueva televisión: gigante, interactiva e inteligente, y leerá las emociones
- January 12: eMarketing Columbia: 10 tendencias de los medios digitales para 2012
January 12: Huffington Post UK: Beyond the Box: Thinking Through Next-Gen TV
January 12: New Media Knowledge: The evolution of TV viewing
Febrary 12: Huffington Post UK: Watch and Surf – TVs, PCs, Smartphones and the rise of the Dual Screener
March 12: iMediaConnection: How TV will change the game for digital marketer
March 12: ADOIMagazine Malaysia: The Blur Between TV and Online!
April 12: Huffington Post: Building Brands in the Digital Age
May 12: Huffington Post: Getting a Hold of Haptics
May 12: Ad News (Brazil): A construção das marcas na era digital
- May 12: Blog Formidável: A construção das marcas na era digital
- May 12: Multifoco (Brazil): A construção das marcas na era digital
- May 12: Crcom (Brazil): A construção das marcas na era digital
- May 12: Observatório da Imprensa (Brazil): A construção das marcas na era digital
June 12: Huffington Post: Second Screen Advertising – How Brands Will Use Our Phones and Tablets to Reach Us
June 12: Werbeplanung.at: “Man kann nie still sitzen.” and in English)

June 12: Technology News: Will Tablets Revolutionize TV?

June 12: VideoAd News: Second Screen Advertising: Connecting to the Consumer

June 12: Mashable: Second-Screen Engagement: The Marketer’s Holy Grail?

July 12: Huffington Post: Video Bridges the Gap Between TV and Online Advertising

August 12: Huffington Post: When Windscreens Become Computer Screens

September 12: Huffington Post: Advertising – Let’s Get Real(Time)

October 12: W&V: “Wir stopfen den Menschen so lange Werbung in den Hals, bis sie uns hassen.” and in English)

November 12: Huffington Post: Online and TV Get Hitched

November 12: W&V Germany: “”Wir prostituieren Marken, statt Beziehungen aufzubauen” and in English)

November 12: Ad Exchanger China: Bilingual Chinese and English interview with Dean Donaldson on advertising standards in China Part 1 and Part 2

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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