In a world where TV advertising is being skipped more and more frequently as time becomes more and more precious, it takes a rare bread breed of creativity to strike emotional connections in the hearts and mind of a consumer on behalf of an advertiser – let alone a minute of my time.

Reading some of the comments on YouTube like “this add makes me proud to be British, a rare feeling these days” and “absolutely awesome! Well done, Hovis” is showing that in this world of web 2.0, cross-channel can play a huge effect in measuring brand effectiveness.

Let me know what you think.

[youtube=http://www.youtube.com/watch?v=Cv4c4ER8Pzo]