A digital evangelist friend of mine, just alerted me to an article that popped into his inbox this morning and knew I would appreciate it: The Most Sarcastic Column You Will Ever Read. Hey, it’s pure classic. One of the best articles online I have read recently and I sheer loved it… and agreed with it!

How about this for an opening paragraph:

“I want to take a moment to write about a topic that gets little to no coverage anymore… I want to write about non-rich media. I want to write a column this week that tells you all how great a campaign can be when you run old-fashioned, three-frame GIF ads and you measure them based on click-through…”

Not one to mince my words, of course I had to respond.

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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