has posted an article entitled “Video creates better brand impact for Web ads”. What is interesting is that there in the heart of Asia, the penny seems to be dropping quicker than elsewhere that true brand impact cannot be measured soley by a response-based metric such as the “click”. When you consider this is a publisher’s take on an industry problem, their commercial model is often justified in delivering results for clients – results that for the last decade have been based around a single point of justification – the Click Through Rate (CTR).

They are not alone, many publishers who are adept at attracting users to their content are adopting ways of delivering brand impact in situ as opposed to seeing all adverts a traffic driving vehicle elsewhere. The recent flurry of MSN page skins seek to do just that, and again Asia has led the charge, and has caused their western counterparts to look for the wisdom contained therein.

It is great to see Rich Media maturing and finally being seen as immersive and not just intrusive for users to deliver true brand potential for advertisers.

A new dawn for digital advertising really is rising in the East…

Post discussion

5 Responses to “Asian publishers deliver impact”

  • Kick the Click « Nightshift August 1, 2008

    [...] pal Dean Donaldson at Eyeblaster has been keeping me honest lately. I asked Dean for the latest and greatest [...]

  • download books to kindle August 12, 2011

    Wow, marvelous weblog format! How long have you been blogging for? you made blogging glance easy. The full glance of your web site is great, well the content material!

  • deandonaldson August 19, 2011

    Thanks for the kind feedback. Actually what started me on this journey was a vision I put to paper a few years back; The Web at 30

  • Meble na wymiar, tylko markowe materia³y October 16, 2011

    Simply desire to say your article is as astonishing. The clearness in your post is simply cool and i could assume you’re an expert on this subject. Well with your permission let me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please carry on the enjoyable work.

  • Przeprowadzka April 5, 2012

    Hey very cool blog!! Man .. Excellent .. Amazing .. I will bookmark your blog and take the feeds also…I’m happy to find a lot of useful info here in the post, we need work out more techniques in this regard, thanks for sharing. . . . . .

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