Following on from my discussions about Communicating to a Consumer I have just been alerted to this new short-film entitled ‘Context Matters’, which is about finding the appropriate tone-of-voice and moment to say your piece. From an advertisers point of view, understanding the audience is getting more and more crucial if you wish to persuade as opposed to preach…
[youtube=http://www.youtube.com/watch?v=hHBqTQA7ZLA]
By Microsoft Digital Advertising Solutions
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
If you would like my speaking resume, you'll find it here.
Connect with me on LinkedIn or follow what I'm thinking on Twitter. Know where I am on Trip-It or even FourSquare. In fact, find me on any of these social networks:
